PERCEPTION TOWARDS INTERNET ADVERTISING: A STUDY WITH REFERENCE TO TWO DIFFERENT GROUPS
the technology has been upgraded, the internet has become one of the best ways to advertise your product. Internet advertising is a route through which an Organisation can communicate about its product/service and it can expand its scope, client base and achieve higher benefits. It is a modern form of advertising to promote products/service. Internet advertising is a marketing strategy for the promotion of a product through which wecan grab and target the audience. Through internet advertising, a marketer can deliver & target the right message to the right person at the right place at the right time and the right cost. In this paper, we have thoroughly analysed the perception of two different groups from Ludhiana district towards internet advertising by using the various statistical technique.
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